Alicia Keys' Acapella Version of 'No One' Shines Bright in Tiffany & Co's Newest Ad Campaign: Exclusive

Alicia Keys photographed on Nov. 2, 2016  in New York City.
Taylor Jewell/Invision/AP

Alicia Keys photographed on Nov. 2, 2016  in New York City.

For the past couple of seasons, New York City jeweler Tiffany & Co. has been working with musicians and celebrities--Lady Gaga, Janelle Monae and Zoe Kravitz, to name a few--to meld pop culture's musical ideals with Tiffany's aesthetic ones. This season, the luxury jeweler tapped songstress Alicia Keys. 

On October 3, Tiffany & Co. exclusively unveiled their newest video ad campaign, "Believe in Love," on Billboard, showing real couples from all backgrounds (their identities will later be revealed through a multilayer digital storytelling campaign) holding, grazing and touching hands while Keys sings her track "No One" acapella in the background.

"Love and commitment is as unique and individual as we are, and every relationship deserves to be recognized and celebrated,” Keys told Billboard. “We need more love than ever right now, and I'm proud to lend my voice to something beautiful that is so true to the spirit of my music.”

In addition to the film, directed by Darius Khondji, photographer Cass Bird also shot the couples' hands, adorned with multiple versions of Tiffany's iconic diamond ring.

“As a brand that celebrates true love in all its forms, Tiffany is a destination for iconic, identifiable symbols of commitment, beyond the traditional,” Reed Krakoff, Chief Artistic Officer of Tiffany & Co. told Billboard. “This campaign celebrates love in a way that only Tiffany can.”

Watch the exclusive campaign film below:


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