When Viktor Tell, the creative director of Happy Socks (aka the happiest sock brand in the world), was presented with the opportunity to do a limited edition capsule collection in partnership with The Beatles (aka one of the most influential rock bands in the world), the goal was immediately obvious to him: to pay homage to The Yellow Submarine (aka one of the most iconic animated films in the world). It was a no-brainer.
“The Beatles have always been in my mind—in particular, The Yellow Submarine, because of how fun and colorful it was,” Tell says. “There were so many graphics to pull from and we got to put it together in a fun way.”
The unforgettable 1968 film—a vibrant, psychedelic masterpiece with a soundtrack made up of select hits by The Beatles that follows a plotline in which The Beatles join Captain Fred in his yellow submarine to free Pepperland from the Blue Meanies—is especially meaningful to Tell. As it turns out, his father worked on the movie, specifically the “Lucy in the Sky with Diamonds” scene.