Over the weekend, the internet briefly lit up with reports that Rihanna—full name Robyn Rihanna Fenty—planned to launch a winery. The news bubbled from fan Twitter to the mainstream, nabbing write-ups from W magazine (which has since updated its story) and the New York Observer. There turned out to be just one problem, though: There’s no proof that the owner of the supposed alcohol brand has any relationship with Rihanna.
The source for the winery claim was a tweet from an anonymous fan account, which paired a screenshot of an online trademark registry database entry for the name “Fenty Estates Wine and Spirits Company” with a photo of the legendary stemware stealer raising a glass of red. The idea itself seemed plausible: Rihanna does like wine. She already runs the successful Fenty x Puma apparel line, and her cosmetics brand Fenty Beauty launched to industry fanfare earlier this month. Adding wine and liquor would be a tall order for someone still wrapping up a beauty rollout, but what’s a little extra hustle if you’re Rihanna?
But what if you’re not? Other than a shared name, the owner of the “Fenty Estates Wine” trademark, JGC Global LLC, appears unrelated. In fact, JGC Global is seemingly so obscure that its entire online footprint consists of a handful of alcohol-related trademark applications. The company is listed as based in Delaware, but that doesn’t mean anything geographically: Delaware just happens to be an advantageous place to register a company. Rihanna’s reps told the Fader that the alcohol brand reports were “totally untrue.”