Rihanna Takes Fenty x Puma On the Road With Collection Pop-Up Bus
If there’s one thing Rihanna has shown over the years, it’s that she’s 100% for the people. The Bajan songstress works hard to be inclusive and make it easy for fans to buy her products, and it’s something the “Navy” loves most about her.
Seven months after her Paris Fashion Week presentation of the AW ’17 school-themed “Fenty University” collection, it has been announced that NYC-based fans will have the opportunity to shop the ready-to-wear line via a Fenty University bus, stopping in two locations on Sept. 28, the official release date.
In collaboration with retail brand SIX:02, the bus will stop near Bryant Park in the morning, later making its way downtown to Soho for the evening. Shoppable items from the collection are said to be priced between $70-$270 and can also be found online and in SIX:02 stores.
Puma has built an impressive collection of relationships with some of music’s biggest stars, with Jay-Z, The Weeknd, Big Sean, and most recently, Selena Gomez, on its current roster of creative collaborators.