The Weeknd's Second Collaboration with H&M is Here: Exclusive

The Weeknd x H
Gregory Harris

The Weeknd x H&M

For Grammy-winning singer The Weeknd the parallels between music and fashion are constantly in motion. 

"Music is my life, so I don’t see any real difference between what I wear on stage and when I’m off-stage," the 27-year-old Toronto-native tells us. "For me, performing is not about costume changes. It’s about being true to myself and feeling the connection with the crowd." 

For Tesfaye, this means the same sweats and hoodies he rocks on stage is what he also dons off-duty. "I guess that’s why this collection has connected so well with my fans, because I can relate to them, and they can relate to me and what I wear." 

That's why it's no surprise that for his second collaboration with Swedish fast-fashion brand H&M, The Weeknd is sporting plenty of his favorite menswear staples in the Fall 2017 campaign, which Billboard Style can exclusively preview below.

The 18-piece "Selected by the Weeknd" capsule collection, which drops in stores on September 28th, sees the "I Feel It Coming" hitmaker effortlessly mixing pieces in the Gregory Harris-helmed visuals. From his maroon baseball jacket with a black roaring tiger head and snake motif embroidered on the back ($59.99) paired with a classic white t-shirt and black slim-fit jeans to his XO-themed black cotton hoodie with white detailing paired with slightly distressed black denim. 

Check out the full "Selected by the Weeknd" campaign exclusively below.


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