If you don’t already have a girl crush on Petra Collins, then you’re about to. The Canadian artist-cum-model It girl is so impossibly cool, it’s hard not to be completely enamored by her, her talent, and her achievements—at only 24 years old, by the way—and the enormity of that is even more palpable in person.
It’s why she’s amassed 629 thousand followers (and counting) on Instagram. It’s why she caught the eye of Alessandro Michele, the creative director of Gucci, who cast her to front the luxury brand’s campaigns (one for fall 2016; one for the fragrance Bloom). It’s why when she and her friend-slash-photographer Moni Haworth decided to team up to create a zine (starring Collins in Daisy clothing), fans lined up for autographs and photos during the celebration at Opening Ceremony’s SoHo store. And it’s why Selena Gomez chose her to spearhead her new direction.
Collins’s work has been described as ethereal and dreamy—and while that may be true, it falls short of what her extraordinarily unique vision encapsulates in its entirety. It’s pretty, yes, but it’s also strangely perverse. She’s defiantly feminine (she’s no stranger to controversy, having had her Instagram taken down when she once posted a photo of her bikini bottom with an unshaven bikini line—read her thought-provoking essay on censorship here), unapologetically unconventional, and as a result, a pioneer of sorts. And so when Gomez tapped her to direct her latest music video “Fetish,” Collins did the opposite of what was expected, drawing inspiration from horror films rather than filming a standard over-sexualized music video.