Just a week after Rihanna’s Fenty Beauty cosmetic launch, the internet is going absolutely wild, declaring that “all the dark shades are sold out.” The mass panic stems from the sheer excitement women with diverse skin tones felt after discovering the launch included 40 foundation shades, spanning from ultra light to deep dark; a seismic shift from the minimal offerings most luxury cosmetic brands release.
The release of the new diverse makeup definitely had existing cosmetic companies feeling the heat, taking to social media to showcase their own range of shades for darker skin complexions. A sudden influx of posts with products encouraging “diversity” went up, and people undoubtedly noticed.