Laverne Cox Models in Beyonce's Newest Ivy Park Campaign

Beyoncé and Laverne Cox
Kevin Mazur/Getty Images for NARAS

Beyoncé and Laverne Cox during The 59th Grammy Awards at Staples Center on Feb. 12, 2017 in Los Angeles.

The fashion industry continues to change and evolve as brands are pushed towards accepting and representing all kinds of beauty. Beyonce, recognized for her cast of Black dancers, models, actors, and public figures showcased in 2016’s Lemonade visual album, continues to champion diversity and inclusion through her personal brands—and race variation isn’t the only thing she’s advocating.

In new Instagram photos from Ivy Park’s A/W ’17 campaign, the Houston-bred powerhouse recruited an array of faces: 64-year-old dancer Karen McDonald, transgender actress and LGBT advocate Laverne Cox, South Sudanese model Grace Bol, and freckle-covered model Ralph Souffrant, who made his debut at Yeezy Season 3 in 2016 and signed a modeling contract the very same day. The photos posted to the social-sharing platform were captioned with inspiring quotes via each campaign model.

Last month (Aug. 22), Laverne Cox revealed to Access Hollywood that she was collaborating with Beyonce on a new project, so it’s safe to assume that this campaign is what she was referring to. "I have no idea [how this came about] to be perfectly honest," the actress said. "I'm like, does she pick out her biggest fans ever and work with her? It's pretty amazing."

When making it a priority to speak to every possible demographic through her brand, could the “Single Ladies” songstress really be any more influential?

Billboard has reached out to Beyonce’s team for comment.


"Take each step, enjoy each moment and believe you are great." #IVYPARK #KarenMcDonald

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"It's about being free. Listening and moving without any judgement or limitation." #IVYPARK @lavernecox

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