It's Official: Kendrick Lamar Switches from Reebok to Nike
The Grammy winning rapper is kicking off his Reeboks for a fresh pair of Nikes.
After creating three newly revamped variations of the Classic "Club C" sneaker with Reebok back in 2016 and into the new year, Kendrick Lamar's partnership with the brand has officially come to an end. The Compton rapper confirmed a creative deal with Nike via social media, posting to Twitter and Instagram with a photo of himself in the classic Nike Cortez.
The 30-year-old has been spotted sporting the old-school shoe over the past few months, most notably in his visuals for song "Element" from recent project "DAMN." The caption of his post noted that he has rocked the Nike Cortez "since day one." Lamar will be joining the ranks of other massive artists who are currently collaborating with Nike, including FKA Twigs and UK rapper Skepta. While Reebok may have lost Lamar, they still have multiple collaborative collections in the pipeline, including one, Machine Gun Kelly, Future and Rae Sremmurd.
Billboard has reached out to Lamar for comment and will update accordingly.