New Song, New Look, New Merch: Taylor Swift's Snake-y 'Reputation' Merchandise is Here

Look what you made her do!

Late Thursday (Aug. 25) night, Taylor Swift finally debuted her long-awaited single, "Look What You Made Me Do", including a black, gray and red animated lyric video reminiscent of Count Olaf and A Series of Unfortunate Events, on her website and newly scrubbed socials. Then, on Good Morning America on Friday morning (Aug. 25) she globally premiered a 15-second teaser of the track's new music video, where Swift sits on a golden throne and bites diamond jewelry. 

But also on her website? A whole new murderous look, including gray, black and diamond merch utilizing the singer's newest signature: snakes. The pre-order collection includes a $75 black, snake-embossed and gothic-lettering hoodie, two different versions of gold and silver-plated zircon crystal snake rings ($60), a Taylor Swift "REP" phone stand, and of course, an array of t-shirts and hats.

There's also a Target exclusive for the new album, which includes two different magazine style covers, a poster, "16 Pages of Handwritten Lyrics by Taylor Swift," paintings, poems and fashion portraits.


There will be no further explanation. There will just be reputation.

A post shared by Taylor Swift (@taylorswift) on

All merchandise purchased gets fans one step closer to tour tickets as well. "Taylor Swift is committed to getting tickets into the hands of fans...NOT scalpers or bots," the description for each product says. "So she’s collaborating with Ticketmaster #VerifiedFan to create an exclusive program to help YOU get the best access to tickets in North America, in a really fun way. Throughout the Taylor Swift Tix program, we'll announce boost activities. When you participate, you'll build your activity status and boost your place in line. Register and visit your Taylor Swift Tix portal for the newest boosts and activities you can do every day."