Brooklyn & Bailey McKnight Debut Their Merch Collection, Discuss Touring For The First Time

Brooklyn & Bailey's Merch Line
Mindy McKnight

Brooklyn & Bailey's Merch Line

Beyond gearing up for their first-ever nationwide tour, YouTube stars Brooklyn and Bailey McKnight are launching a fun and colorful array of back-to-school merchandise

"The inspiration behind our merchandise collection was to create products people would want show off. Sometimes merch can be a tad cheesy, but we made an active effort to create products that are fashionable and stylized," Brooklyn McKnight tells Billboard. The sisters revamped back-to-school products with cute, playful prints like their aqua blue spiral notebooks with muffins and orange juice patterns and their coral-pink backpack accessorized with vibrant pom-pom keychains. "We put a lot of effort into developing our first collection; ensuring every detail of each item, from color to fabric, and fit was something we loved, so we hope everyone else loves them as well."

The McKnight twins, who first got their start on YouTube say that while they adore every item in their debut collection, for their upcoming tour they "definitely couldn't live without" their GRL PWR distressed tee and two-pack denim choker necklaces (pricing TBD). "Both of those totally channel girl power, and can be styled in any way you want," Bailey says.

Reflecting on how far the duo has come since launching their self-titled YouTube channel back in November 2010, the twins say their career trajectory feels "surreal." "A couple of years ago this was just an idea, and now we’re about to go on our first tour. It's going to be such a good feeling to look out into the crowd and see people in our merch singing along to our songs," Bailey says.

And as for what fans of the 17-year-old duo can expect during their live show? Plenty of music, dancing and family-friendly fun. "We’re working on creating a show that is super interactive and gives the audience a chance to be part of the show. We’ll be singing our three singles, "Dance Like Me," "Simple Things" and "What We’re Made Of," and two covers we haven’t released yet. We've also planned tons of fun games and challenges to play with the audience. Kamri (their sister), along with other surprises guests, will be there too."

 

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