How K-Pop Group BlackPink Approach Beauty & Makeup: 'When I Care About Minute Details, I Only Get More Confident'
After landing their third number one track on the Billboard World Digital Sales Chart, emerging K-Pop group Blackpink is gaining traction globally thanks to their upbeat pop songs, all of which were released within a year of signing to YG Entertainment in 2016.
“We’re really shocked because we actually haven’t been to or properly introduced ourselves to people in the States,” vocalist Rosé previously told Billboard during a Skype call about their newfound success.
While the quartet's hip-hop influenced choreography and synth-heavy singles such as "Playing With Fire,” or "As If It's Your Last"--which recently surpassed the 100 million views milestone on YouTube--are impressive, the group's feminine and flirty collective sense of style are equally as attention-grabbing.
"During my training, we had monthly assessments," Lisa Manoban, one of the group's stars, told Billboard in an exclusive interview. "It was my first time doing makeup by myself, and I did not even know how to draw on the eyebrows. Since then, I started to look for makeup related videos on YouTube and naturally became more interested."
That interest lead Manoban and her co-member Jennie Kim to incorporating beauty must-haves into their daily routine most Westerners wouldn't think of, like brightly colored contact lenses to be "more exotic" or applying a whitening eye cream as a pre-makeup ritual to create a flawless base for glittery pastel eyeshadows.
"On stage, my look should be the total opposite of my look off-stage," Kim says. "On stage, I like to show all the different sides of me, as much as possible. I want to try a feminine style but mix it up with sexy or hip-hop elements. When I care about the most minute details, such as matching accessories to the entire outfit, I only get more confident on stage."
That same strict attention to detail is practiced off stage as well. While Manoban loves "red lips, a glowing complexion, contouring and a smokey eye," she says "it is acceptable to have no eyeliner, but mascara is a must." As for Kim? "My style varies on my mood or the weather of the day," she says. "I do not stick to one style only and prefer mixing and matching brands with sort of casual-meets-cool sentiment. I find a blatantly girly style with no charm boring."