Rachel Platten, Jackie Cruz & Lizzo Join Wildfang for Empowering Message to Women Everywhere
WIldfang, the tomboy-chic online clothing retailer that launched in 2012 and has revolutionized womenswear, just debuted a limited-edition set of pins designed to inspire confidence in women everywhere.
The brand that celebrates gender fluidity and nonconformity partnered with female empowerment movement, I AM THAT GIRL, tapping nine feminist influencers to create a capsule consisting of pins for their annual 'You Got This' initiative. The designers of the nine pins include sports, music and movie/TV celebs like Jackie Cruz, Lizzo, Rachel Platten, Best Coast's Bethany Cosentino, drummer Mona Tavakoli, soccer star Megan Rapinoe, PJ Harvey, Actress, Natalie Morales and Insecure's Yvonne Orji.
“I want people to know that their beauty lies within and that they are enough. I think that’s the message more women need to hear,” Cruz says in an announcement.
Not only are the pins the perfect accessory to add to your feminist-centric wardrobe, but they also benefit a great cause with ten percent of the proceeds going to I AM THAT GIRL, a non-profit organization whose mission includes “helping girls to transform self-doubt into self-love by providing a safe space to connect and have honest conversations about things that matter,” and "raising the standard for how girls treat themselves, each other and the world.”
Wildfang founder Emma Mcilroy, explained that, "each of these pins acts like a little confidence boost - something to remind you that you are enough and you can tackle whatever you set your mind to."
Each pin in the collection offers a personal and empowering message, like Cosentino's "Underdog" pin. "I've always considered myself the underdog," Cosentino tells Billboard. "Life has always felt complicated and confusing to me no matter how great things are going for me. I've struggled for as long as I can remember but I've never let it stop me. I want women to know that just because you don't feel like the top of your game ALL the time, it doesn't mean you're any less. Being an underdog is ok! Just pick yourself up and always persist. Life is strange -- it's hard and confusing but it's also so special and beautiful. Just be yourself and be proud of who you are! I hope this pin is a reminder to women when they feel down or hard on themselves - to look down and see it and allow it to remind them that I'm cheering them on! Go underdogs go."
The capsule collection launched today (August 3) and is now available exclusively on Wildfang.com for $10.