SpongeBob Squarepants Gets a (RED) Makeover from Moschino's Jeremy Scott
This has been a spectacular week for good ol' SpongeBob SquarePants and the crew of Bikini Bottom. Yesterday (June 6) it was announced that everyone's favorite yellow sponge will get his own Broadway musical, and today we learn that Mr. SquarePants will be starring in a new Moschino (RED) Capsule Collection, SpongeBob (RED).
“I love SpongeBob and when I was working on the ideas around the collection, he fit in perfectly — then to be able to contribute my designs to helping the (RED) charity to continue to do their wonderful work in raising money to combat the AIDS epidemic,” Jeremy Scott, a favorite designer of celebs like Katy Perry and Miley Cyrus, and creative director of Moschino, told WWD.
Scott's relationship with the animated cartoon goes back to 2014, when, for his debut Moschino collection, he used the cartoon to create the now-iconic and highly coveted bags, dresses and sweater knits with decorated with SpongeBob's holes and bulging and exaggerated face.
The 16 piece SpongeBob (RED) Moschino Resort 2018 collection will feature products for men, women and children including swimwear, apparel and accessories ranging from $250-$480 for a men's t-shirt and $450 for women's.
“I wanted to play with the idea of [SpongeBob] and the flames from the Hot Rods, as well as turning him into a body builder muscle man archetype for some other styles," Scott told WWD. "Another has him flexing as he’s popping out of a cutout with the Moschino logo above him.”
Deborah Dungan, CEO of (RED), which is an organization long-associated with the music industry (think the U2 x (RED) branded iPod of 2006) said the reason the nonprofit chose to partner with Moschino, Scott and SpongeBob was because the organization is always most interested in identifying where "people's passions are," saying Moschino and Scott bring "a lot of cool factor to the fight against AIDS."
“Awareness is really big for us, and what better partner than SpongeBob? For 15 years, it’s been a leading show. Last year, 160 million watched SpongeBob," Dungan said, noting that a third of the Nickelodeon show's viewership is over 18 years-old with no children. "But what we love is how crazy popular he is on social.”
The partnership will go through 2018 and the collection will be sold at luxury retailers and Moschino stores beginning in November. Nickelodeon’s proceeds from all SpongeBob (RED) Moschino products will go toward the Global Fund to Fight AIDS, tuberculosis and malaria, according to WWD,