R&B Singer Black Atlass Is the Face of True Religion's Summer 2017 Campaign

Courtesy of True Religion

Black Atlass for True Religion.

Black Atlass, the Canadian R&B artist and fashion house favorite, is True Religion’s latest brand ambassador.

Born Alex Fleming, the 22-year-old has already caught the attention of Louis Vuitton, Dior and Alexander Wang with his unconventional aesthetic and sound. 

True Religion’s THIS IS TRUE campaign -- the Southern California brand’s summer 2017 campaign -- highlights the nonconformist attitude of their new collection with Fleming's fresh take on genre and style. The collection features a white tee covered in doodles and phrases like "No Love Lost," a sleek, black bomber jacket, and True Religion's trademark denim in various styles.

“The way I look at fashion, it’s just as much a part of my performance as an artist as the music is,” Fleming says in a promotional clip. “To me, they go hand in hand.”

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