Lady Gaga's Ad Campaign for Tiffany & Co. is Out Now

Courtesy of Tiffany & Co
Lady Gaga for Tiffany & Co

The singer is elegant and demure in the jewelry brand's new Tiffany HardWear collection

After announcing Lady Gaga as the face of Tiffany & Co. with their first Super Bowl halftime ad (which aired just before the singer's epic performance), the jewelry brand has finally released the full ad campaign, which was shot by fashion photographer David Sims and styled by former Vogue editor Grace Coddington. The singer is once again outfitted in a chic, timeless wardrobe—white silk shirt, simple black turtleneck, and tailored trousers—while sporting pieces from the new 18k gold and sterling silver collection, including a chain link necklace, wrap link bracelet and sculptural three-tiered drop earrings. 

While the collection won't be in stores until April 28 and online May 2, some of the pieces (which start at $400) are available for pre-order now on the site, which also includes a series of behind-the-scenes photos and videos from their shoot with Gaga. 

Watch Lady Gaga's video for Tiffany & Co. here: