Sami Miró, Designer for Selena Gomez, Hailee Steinfeld and More, On Creating Her Vintage Clothing Line

Anouk Morgan
Sami Miro

"I want my clothing to be pieces to last you forever and never become irrelevant."

Like many of the fashion world’s greats, Sami Miró’s eclectic fashion sense grew from styling on a budget. Unlike her classmates at her private high school, Miró didn’t have family willing to shell out big bucks for clothes, so at age 13, the San Francisco, California-native began relentlessly sifting through bins and racks in thrift stores and vintage shops, curating a formidable closet that has garnered her an impressive social media following.

But despite her interest fashion, Miró didn’t realize it could be turned into a career. After graduating with a bachelor’s degree in marketing and a master’s in global entrepreneurship, she began working at a tech startup, maintaining her bold style in the midst of corporate America. After four years at the tech company, Miró quit to pursue her fashion ambitions, modeling, styling and eventually launching Sami Miro Vintage in April 2016. Since then, the 29-year-old designer and vintage curator has dressed Selena Gomez, Jhené Aiko, Joey Bada$$, Hailee Steinfeld, Marc E. Bassy, and more in her distinct looks.

Billboard catches up with Miró to discuss how she linked up with big names in the music industry, what's her favorite item in her Sami Miro Vintage, and how to cultivate a vintage clothing collection like hers.

How would you describe your style?

My style is casual, sexy and masculine. I was raised by my dad and my brother, so I had a very big male influence growing up. Now, dressing in men’s clothing is the cool thing to do, but I’ve been doing that all my life because all my hand-me-downs are from my dad and my brother. 

How do you integrate your own style into the vintage clothing you use to create your line?

I have three parts to my business. One part is all pieces designed by me made from vintage fabrics. Then I have One of Ones, and those are unique vintage pieces that I curate and then slightly alter. I’ll crop something, shorten it, take it in, reconstruct it a little bit, so it still has its intended integrity, but with my twist. [The last part of my business is] custom pieces. I’ve worked with  Hailee, Jhené, Selena, and Marc to create custom pieces for them.

How did you start designing for musicians?

I have mutual friends with Selena [Gomez]. She’s always been a fan of my wardrobe, and she’s actually one of the very first customers I got when I launched Sami Miro Vintage. During her tour in Asia, she called me and said she needed a different wardrobe for Asia and asked me to come here and bring everything that I have. I was like, ‘Wow, okay.’ I packed up around 400 pieces and flew to Asia. We ended up doing different looks every single show. It was such an incredible and creative experience.

What is your favorite item out of the collection?

My bodysuit is definitely my signature piece. I launched my line about eight months ago, so to be able to get such a strong staple piece is very special to me. So many incredible and influential girls have worn it.

Beyond your own collection, what is your favorite item in your closet right now?

It’s either this weird fuzzy cow bomber thing, or my re-purposed vintage Harley [Davidson] hoodies. I also have a massive unisex jacket collection — anything from leather jackets to denim jackets.

 

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Who is your biggest fashion inspiration right now?

I really like to keep my inspiration in my head and not get too influenced by what’s going on out in the world, because [fashion] moves so quickly and is very trendy. I want my clothing to be pieces that last you forever and never become irrelevant.

What’s your biggest vintage shopping tip for anyone who wants to build up a collection?

Vintage shopping is really scary for a lot of people because it’s usually in some dingy, huge store, and you have to dig and dig and dig. I would suggest going vintage shopping with something specific in mind, whether it’s a vintage t-shirt or a denim jacket. Start in a section you’re comfortable with and venture out from there.

 

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Any advice for people who want to merge entrepreneurship and designing?

Barriers to enter into entrepreneurship, especially in fashion, are so low because it’s possible to do it at low cost without investors. But because of that, there’s so many people out there doing it. You have to have a unique and specific point of view [to be successful]. People have to go to you because they know they can count on you for that specific look or thing. 


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