2019 American Music Awards

Puma Announces Big Sean as New Global Ambassador & Creative Collaborator

Jerritt Clark/Getty Images
Big Sean performs during his "I Decided" Secret Show at The Sayers Club on Feb. 10, 2017 in Hollywood, Calif. 

Back in January, Big Sean announced his endorsement move with Puma after five years at Adidas. On March 7, Puma announced Sean’s new position: Global Ambassador and Creative Collaborator.

As a Global Ambassador, the Detroit rapper will be the face of the next Puma Classics campaign this summer. The sportswear brand will also be supporting Sean’s Sean’s fourth studio, I Decided. —which charted No. 1 on the Billboard 200 — with a brand sponsored summer tour.

As Creative Collaborator, Sean is working with Puma’s creative team to design an exclusive collection set to release Spring 2018. “His passion for creativity and individuality is very strong,” Puma’s Global Director for Brand Marketing Adam Petrick said in a release. “We’ve already kicked off the design process with Sean and we’re glad to see a fusion of his unique style.” 

Billboard has reached out to both Puma and Big Sean for comment.


The Biz premium subscriber content has moved to Billboard.com/business.

To simplify subscriber access, we have temporarily disabled the password requirement.