Virgil Abloh & Boys Noize Team Up for Off-White 'MAYDAY' Collection

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Virgil Abloh photographed on Nov. 29, 2016 in Miami. 

For Paris Fashion Week, Kanye West’s creative director and buzzy fashion designer Virgil Abloh and German electronic producer Alex Ridha -- better known by his stage name Boys Noize -- will launch an exclusive Off-White collaborative collection.

Inspired by the fourth Boys Noize album MAYDAY, the collection by the same name includes T-shirts, waterproof anorak jackets and hoodies that promote the producer’s MAYDAY remix EP with a unique QR code for each item. There’s also an unreleased bonus track produced by Boys Noize and Abloh himself in Berlin.

"My goal is to make art in a practical sense. There is a responsibility that comes with design,” Abloh told Billboard back in July. “You don’t build buildings for the building’s sake; they’re a service to a city. In that same spirit, a collection should do that.”

This will be the designer's second dance music-centric collection in 2017 following Abloh’s collaboration with Daft Punk last month. “MAYDAY” will launch on March 7 with a private party during Paris Fashion  Week,  and will be available in Off-White stores throughout Hong Kong, Singapore, Tokyo, and on the Off-White website.

 

It's happening ➕ OFF WHITE x BOYS NOIZE --

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tomorrow

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