Kanye West, A$AP Rocky & Hip-Hop's Influence Over Fashion, By the Numbers

A$AP Rocky after the Calvin Klein show on Feb. 10, 2017 in New York City.
Timur Emek/GC Images

A$AP Rocky after the Calvin Klein show on Feb. 10, 2017 in New York City. 

Hip-hop’s influence on fashion, and vice versa, seems to have reached fever pitch.

In the wake of New York Fashion Week -- where Lil’ Kim cheered on Marc Jacobs’ new hip-hop-informed streetwear collection, Kanye West launched the next iteration of Yeezy and A$AP Rocky took in Raf Simons’ debut at Calvin Klein -- the folks over at Genius.com did the math to figure out hip-hop’s current favorite fashion brands.

Tracking some 40 brands from 2010 through 2016, the piece looks at brands on the rise and decline in the hip-hop world, and how Kanye and A$AP Rocky shout-outs put high fashion on the radar for hip-hop heads.

While rappers such as Young Thug and Lil Yachty have stellar style, they don’t often name-check designers in song, notes David Turner, who wrote the piece. “Others certainly can try and wield their own influence, but Pharrell Williams, Kanye West and A$AP Rocky are the ones that truly make waves,” says Turner. “Those three make brands relevant in rap music and thus broader culture.”

But even they have fashion insiders to guide them: “Most rappers aren't trend makers, they're trend followers,” according to Turner. “Even A$AP Rocky has his stylist Matthew Henson and A$AP Bari around him to make sure he's on the latest trends.”

Read the full piece on Genius.com.


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