Hoorsenbuhs: Behind the Ring Everyone From Jay Z to J.Lo Is Flaunting

Robert Keith (left) and Kether Parker photographed on Feb. 1 in their Santa Monica studio.
Sami Drasin

Robert Keith (left) and Kether Parker photographed on Feb. 1 in their Santa Monica studio. 

For 10 years, every September, Hoorsenbuhs founder-creative director Robert Keith, 48, and brand ambassador Kether Parker, 45, held meetings in Room 207 at The Mercer Hotel. 

There, they saw editors, stylists, retail buyers and private clients who snatched up their signature gold Phantom and tri-link unisex rings, which start at $1,800. 

But the brand (named after a 16th-century ship sailed by Keith’s ancestors) has finally found a permanent New York home with its first boutique, which opened in December 2016. A second location, in the pair’s Santa Monica studio, will follow this spring.

Keith, a former fashion photographer, launched the business in 2005 when he taught himself to make a single chain-link ring. He brought on Parker, a childhood friend, and they steadily gained a following that now includes music’s top tastemakers: Pharrell Williams, Jennifer Lopez, Kanye West, Rihanna, Jay Z and Mark Ronson all own pieces. “Anyone who’s wearing it bought it,” says Parker, who has a no-gifting-for-PR policy.

The pair also gained buzz with its collaborations, which include a gold knuckle ring with Jay Z and a partnership with visual artist Damien Hirst, with whom Parker and Keith are designing a wristwatch, to debut this year. As for clients hoping to stay under the radar in their new digs? Says Parker: “We’ll just lock the door.” 

458 Broome St., Manhattan; 2222 Main St., Santa Monica; hoorsenbuhs.com

This article originally appeared in the Feb. 18 issue of Billboard.


The Biz premium subscriber content has moved to Billboard.com/business.

To simplify subscriber access, we have temporarily disabled the password requirement.