Lil Yachty toured the presentation with Nautica’s president Karen Murray, stopping at every ensemble to discuss the textures and logo placements amongst themselves. The two examined distressed, dark-wash jeans, fisherman jackets and bright bucket hats comprising the 20 looks on display. Yachty’s fans, who were eager for a window to snap selfies, were also interacting with the looks.
“We actually have a lot of fans who came for [Yachty] but ended up walking around admiring the pieces and asking where and when they can buy them,” Murray tells Billboard exclusively. The president is proud of eNautica Men's NYFW presentation, which reinvents the brand’s icons and opens the doors for a younger audience to get back into their ’90s classics.
Up on his vintage game, Lil Yachty himself has a Nautica collection that’s impressive by even Murray’s standards. “It rivals anyone I know,” she says. He previously told Billboard he owns nine blue Nautica hoodies and donned one of those, a Nautica Competition windbreaker, to the NYFW presentation. This genuine devotion Yachty has for Nautica is palpable as he looks around the Heritage Gallery and talks about the pieces.
“The green bubble coat over there, that’s my favorite piece,” Yachty tells Billboard excitedly as he points to the moss-green Heritage puffer jacket on display with a cream Breton striped turtleneck sweater and navy wool suit pants. “But this is my favorite outfit. Like, I would take this off him and wear it right now,” he says of the look right in front of him. The model wears a navy quilted nylon military jacket paired with bright-red nylon track pants. “That sh--’s fire.”
A model poses at the Nautica Fall 2017 presentation during NYFW: Men's at Skylight Clarkson North on Feb. 1, 2017 in New York City.JP Yim/Getty Images
Though the Heritage Gallery doesn't include Yachty's own designs, he plans to unveil collaborative work with Nautica later this year. Yachty will also be hosting a Nautica Pop Up shop in the Lower East Side from 4-6PM this evening with signed, limited edition pieces. See details below.