While details of Lady Gaga’s halftime performance (and wardrobe) are still under wraps, it’s a safe bet that the singer will be wearing Tiffany & Co. jewelry during the show, as the brand just announced that she will star in its first-ever Super Bowl ad. The 60-second commercial, which airs Feb. 5 during Super Bowl LI, will show Gaga in its latest Legendary Style campaign, which will debut its new fashion jewelry line, called Tiffany HardWear.
The jewelry brand worked with legendary Vogue editor Grace Coddington and fashion photographer David Sims to create the clip, which shows Gaga (dressed in a chic tuxedo and then in a Holly Golightly-esque cashmere sweater and cigarette pants, her hair pulled back to show her earrings) speaking unscripted about her creative process, the importance of self-expression and empowerment.