Lil Yachty Puts A Youthful Spin on 90's Rap Video Style in 'Shoot Out The Roof'
Since he first gained recognition for his 2015 single “One Night,” Lil Yachty has been celebrated by his now cult following for his quirky personality, his peculiar yet earworm-y music, and his aggressively distinct personal style. One can almost instantly recognize Lil Yachty from a mile away by his slurred, childlike flow and his bright red braids.
As an artist skilled with the ability to market his originality, the fashion industry embraces his ethos: he’s modeled for Kanye West’s Yeezy Season 3, he’s worked with Urban Outfitters for a ’90s-inspired capsule collection and was named the first artist Creative Designer at Nautica on Jan 6.
Yachty continues his creative spree with the music video for Summer Songs 2 single “Shoot Out The Roof,” this time referencing 90’s rap motifs: uniforms, sports and the infamous ski goggles. It’s a throwback look that recalls Notorious B.I.G.’s classic video “Mo Money Mo Problems” featuring Mase and Puff Daddy.
Though in the past Lil Yachty has had some controversial opinions on the late hip-hip legend, the similarities between both music videos are clear. Where Puff plays golf, Lil Yachty’s crew, the Sailing Team, rollerblades, throws around an all-white basketball, and shoots paintballs. The stark, paintball-friendly uniforms might echo the “Mo Money Mo Problems” dancers who sported white, baggy jumpers.
The 90’s ski goggle has been making a comeback with more than just Lil Yachty. Rappers like Soulja Boy, Chief Keef and Rae Sremmurd’s Slim Jxmmi have all joined Yachty in rocking the winter sport accessory in music videos and performances.
It’s an accessory that’s on trend and — bonus — appropriate for the season. For Lil Yachty and his Sailing Team, the goggles also serve a purpose: they’re shooting paintballs in a warehouse. It’s the colorful bursts of paint, cheerful balloons, and youthful energy that makes the 90’s throwbacks of “Shoot Out The Roof” his own.