After falling from fashion’s relevance in recent years, Juicy Couture has made a bedazzled comeback in collaboration with Vetements’ Paris Couture Week debut. This was a victory for the iconic American brand as well as a victory for the velour tracksuit that has defined its aesthetic. Since early 2016, the beloved two-piece set worn by Britney Spears, Jennifer Lopez and Eva Longoria in the early 2000s has been resurfacing across the runways, music and art.
The Juicy Couture #TRACKISBACK campaign, which launched back in July, is pushing the tracksuit into high fashion’s sphere of laid-back, edgy and nostalgic outfits. The hashtag is also increasingly popping up on Twitter and Instagram, suggesting that the throwback velour tracksuit is back in style and here to stay. Here are some of its most relevant cameos in pop culture: