The new video also features Demi Lovato, J Balvin & Seventeen.
The South Korean entertainment company, formerly known as Big Hit Entertainment, said Friday that it was buying Ithaca Holdings, bringing together both companies' broad range of services, including management, label services and publishing, to create an impressive roster of marquee K-pop groups and U.S. pop superstars. The move ultimately is meant to help the Korean company establish a strong U.S. presence in music and entertainment while also heightening its profile for American financial investors. The deal is expected to close in May.
In a new promotional video from HYBE and Ithaca Holdings released on Monday (April 5), BTS, Bieber, J Balvin, Demi Lovato and Seventeen congratulate Braun and HYBE founder and CEO Bang Si-Hyuk on their new deal. BTS' RM expressed excitement over "so many artists that we cherish and love" joining their family. BTS' Suga and J-Hope discussed their appreciation for the "endless opportunities" and said they hope to "grow and share positive influence with all the artists" and to give their fans around the world "a fresh experience and be a source of new joy."