Vietnamese rap artist Binz (pronounced Bin-Z) is not only gaining attention in Vietnam, but around the world. “Bigcityboi” is the latest song from Vietnam’s Poet of Rap, and within 12 hours after the track’s music video dropped on July 5, it made it to YouTube’s Top Trending in multiple countries.
The rapper has truly become a staple in the hip-hop scene in Vietnam. He got his humble start in the hip-hop underground community in 2008, and spent the next 10 years working his way up the ranks, eventually sealing his brand of rap with the community. In his early days, he joined a group of like-minded musicians and artists, collectively known as SpaceSpeakers, and is still a member to this day.
Binz’s distinctive sound stands out. He has a husky rap style that seamlessly transforms into his signature vocal flow, which some consider romantic. Binz’s music has also been influenced by the American hip-hop scene -- after having lived in the US, one often hears such elements in his songs. Meanwhile, Binz is known in the Rap Viet community as a “Poet,” and he’s a judge and mentor on a popular Vietnamese reality TV series of the same name. The show, which is currently airing, is about a search for the next rap superstar in Vietnam.