J-Pop Band HOWL BE QUIET's 'Love Fetish' Reaches 10M Views on TikTok

HOWL BE QUIET
Courtesy of Billboard Japan

HOWL BE QUIET

Japanese band HOWL BE QUIET's catchy pop song from three years ago called "Love Fetish" ("RABUFECHI") has reached 10 million views on TikTok.

After the hashtag for the song took off around early February, total views for the number sailed past a million in March and shot up to 5 million in April, then proceeded to double up to the 10 million milestone this month.

The song depicts the honest feelings of uncertainty and jealousy of a heterosexual relationship from a man's point of view, and initially became popular through so-called "couple videos." But as the song gained recognition, people began posting their own performances of the song, including covers that changed the lyrics to depict the relationship from the woman's standpoint.

With the spread of different ways of posting the song on the popular short-video platform, the song and its cynically sweet lyrics continue to strike a chord in listeners on social media.

In response to the overwhelming popularity of "Love Fetish," HOWL BE QUIET frontman Kota Takenawa, who writes the band's songs, shared handwritten chords on Twitter to encourage fans to learn how to play it. The official audio video of the song also reached a million views in early May, the fastest for any video by the band.

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