International

Japan's MIYAVI Shares Animated 'Holy Nights' Video, Launches New Virtual Project

Courtesy of Billboard Japan

MIYAVI

Japanese artist MIYAVI dropped the animated music video accompanying the title track from his latest album, Holy Nights.

The track is being featured in Japan as this month's ending theme of Fuji TV's late-night music talk show, Love Music. The cyberpunk video was created by a U.S.-based animation team as the first release of the guitarist's new "MIYAVI Virtual" project, launched as a new way of reaching out to fans during the coronavirus pandemic.

MIYAVI announced the virtual project and shouted out his creative team on Instagram in English. "'MIYAVI Virtual' has begun," he wrote. "Also big up to the U.S. creative team. They brought the message and the mission of this track up to another level. Much appreciation." He also called out to fans to "stay connected in this crazy time."

After postponing his tour due to the pandemic, the rocker recently live-streamed a surprise virtual concert on YouTube. He has since announced that he will be performing more virtual shows on the days he would have hit various cities for his postponed tour. The platform for the "MIYAVI Virtual" concerts will be announced later.