BERLIN — German collection society GEMA is rolling out a €40 million euro emergency aid program in an effort to help support its members during the coronavirus pandemic.
"It is already foreseeable that the economic consequences of the pandemic will be devastating for the entire creative industry," said Dr. Harald Heker, GEMA CEO. "GEMA will use all its available resources to provide the best possible support for its members whose existence is threatened and to cushion the economically catastrophic consequences for our customers."
GEMA is planning a two-tiered program: 1. The "Protective Shield" stage will be aimed at helping creators who are also performers and who get into financial difficulties due to event cancellations. 2. The "Corona Relief Fund" will provide financial transitional aid for individual cases of hardship within the framework of social and cultural support.