The "world's first social music streaming app" is targeted at Gen Z.
MUMBAI — India's increasingly crowded and competitive audio streaming market has a new contender. On Wednesday (March 4), ByteDance launched Resso, a freemium service aimed at Gen Z that is being marketed as the "world's first social music streaming app."
The new service employs distinguishing features like "vibes, comments and lyrics quotes," which will enable users to "connect, engage and express," and have been developed keeping in mind Gen Z's existing behavior on social media, says Hari Nair, the head of music content and partnerships at Resso India. ByteDance launched Resso in India first, Nair tells Billboard, because the country has the highest number of Gen Zers in the world, estimated at "over 470 million," a figure based on Bloomberg analysis of U.N. data.
Headquartered in Los Angeles, Resso has offices in Mumbai, Indonesia and Singapore. Nair would not disclose which other countries the company plans to roll out the service in next. The app, which has been in the beta testing phase in India and Indonesia since November 2019, has been downloaded over 500,000 times from the Google Play store so far.