IZ*ONE Bloom Back on World Albums & World Digital Song Sales Charts With Third Album

Courtesy Photo


'BLOOM*IZ' marks a triumphant return for the Korean-Japanese girl group.

After an unexpected hiatus from the music industry, IZ*ONE make a strong comeback to the charts this week.

The Korean-Japanese girl group see their new album BLOOM*IZ debut at No. 15 on Billboard's World Albums chart. The 12-song set earned 1,000 units in the week ending Feb. 20, according to Nielsen Music/MRC Data.

This makes IZ*ONE three-for-three on World Albums with their Korean material. The group made their K-pop debut in November of 2018 with their COLOR*IZ album (which debuted at No. 9 on World Albums) and followed up in April last year with HEART*IZ (that hit No. 6, their peak position on World Albums to date). IZ*ONE have also released three Japanese EPs -- all of which dropped in 2019 -- but those have not been able to impact the Billboard charts yet.

The 12-member outfit also see their new single "Fiesta" enter World Digital Song Sales chart at No. 13. This is IZ*ONE's third entry on this chart as well following debut single "La Vie en Rose" (which peaked at No. 6) and "Violeta" (No. 8). To date, IZ*ONE's best-selling single in America is "La Vie en Rose" with 6,000 copies sold to date.

BLOOM*IZ was actually scheduled to be released in November of last year until a controversy regarding the executives allegedly rigging the Produce 48 show that IZ*ONE was formed on put all plans, musically and otherwise, on hold. While that same controversy ultimately led to the disbanding of boy band X1, created on Produce X 101, it was eventually decided that IZ*ONE would continue through the band's planned two-and-a-half-year contract together after already completing a significant portion of it.

Despite the hold up, BLOOM*IZ is a sonic celebration for the girl group. "Fiesta" takes its name to heart with the sliding, synth-pop throbber of a track that explodes into a brass-led dance breakdown. That feel-good vibe continues on the tropical-leaning "AYAYAYA," 8bit-inspired tracks like "Pink Blusher" and "Spaceship," and the emotional club track "Open Your Eyes." But even softer moments like album opener "Eyes," the lush dance cut "Dreamlike," and the acoustic "You & I" all have a feeling of strength in them, while ballads "Destiny" and "Someday" show power in the group coming together in moments of collective delicate vulnerability.

Watch the official video to "Fiesta," with more than 20 million views to date, and new performance of "AYAYAYA" below:


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