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NCT 127 Are Dropping Mini Music Videos for B-Sides Ahead of Upcoming 'Neo Zone' LP

NCT 127, 2019 EMA
Stephane Cardinale - Corbis/Corbis via Getty Images

NCT 127 attend the MTV EMAs 2019 at FIBES Conference and Exhibition Centre on Nov. 3, 2019 in Seville, Spain.

Imagine Oprah saying, “You get a car, you get a car!” Then apply to it a K-pop group and its latest album, and that’s exactly what NCT 127 is doing ahead of the release of their NCT #127: Neo Zone album -- except with music videos.

Set to drop March 6, the boy band’s second LP will be fronted by lead single “Kick It.” But unlike common K-pop norms to only release one music video, or maybe two or three, for an album’s release, NCT 127 are trying out something new. Beginning Wednesday (Feb. 19), the team will release a series of mini music videos aligning with each track, aside from “Kick It,” the interlude track “Neo Zone,” and “Dreams Come True,” which they previously released.

Five short-track videos arrived Wednesday, corresponding to the songs "Boom," "Day Dream," Sit Down!," "Love Me Now" and "White Night." Varying from ballad to old-school hip-hop, with some sweet pop and upbeat funk featured as well, each track shows a different side of the act through a variety of cinematic concepts, and puts the spotlight on NCT 127's fluid performance style and maturing artistry.

The videos notably show different groupings of members featured on different songs, with Taeyong and Mark visibly absent from a few videos and songs, suggesting that some were filmed while the pair were in the midst of their SuperM promotions.

Other videos will arrive over the next day, according to NCT 127’s team. 

The act set goals for each video, and based on social media engagement, fans can unlock exclusive content; the track that has the most engagement will get a “special gift” later. Fans of the act, known as NCTzen, can check out the results at NCT 127’s website

Neo Zone is NCT 127's second LP, and follows last year's We Are Superhuman EP, which peaked at No. 11 on the Billboard 200 chart.

Watch the currently released Neo Zone track videos below.