GFriend Appear at a 'Crossroads' in New Video: Watch

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GFRIEND, "Crossroads"

Five years into their career, K-pop girl group GFriend’s first single of 2020 puts the focus on being at a “Crossroads.”

Released today (Feb. 3) as the lead single on their eight EP Labyrinth, the track is quintessentially GFriend with its melodic, string-oriented soaring synth-pop as the members sing about, as per a press release, “The moment of choice a girl comes to face as she grows up, capturing the mixed emotions of looking back on her innocent past and contemplating over the choices she must make as she embraces the future.”

The song, which fronts the six-track EP that was also released today, arrived through a music video that is both forlorn and hopeful in its representation of the ups and downs of relationships between the six members of GFriend as choices are made. The music video is notably devoid of any choreography, keeping a focus on the plot instead, though a dance-oriented video has been teased through a trailer video, but no release date has yet to be announced. 

Not only does it reflect the song’s message, the music video for “Crossroads” also ties into previous music videos released by the act, referring back to plotlines of videos for songs such as “Fingertip” and “Time for the Moon Night” by posing Eunha as a central, solitary figure seemingly trying to reuinte the group of women and featuring recurring themes like bright butterflies.  

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“Crossroads” is GFriend’s first single since their entertainment company, Source Music, was acquired last year by Big Hit Entertainment, home to the likes of BTS and TXT. Prior to their new song, the act's latest Korean single was last summer's "Fever." 

Watch the music video for "Crossroads" below. 

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