J-Pop Star Aimyon's 'Very Short Movie' of Latest Track is All in Reverse: Watch

Courtesy of Billboard Japan


J-pop hitmaker Aimyon shared the new teaser -- dubbed "very short movie" -- of her new song called "Sayonara no kyo ni," written for a Japanese news program.

The 24-year-old singer-songwriter wrote the song based on the theme of the program, Nippon Television Network's News Zero, which encourages viewers to interpret "the news as things that concern you." The track debuted on the program on its first broadcast of the new year.

The teaser was directed by Ran Tondabayashi, who has handled all of Aimyon's visual designs to date, and features the "Marigold" singer performing minor tasks such as cutting her bangs while lip-synching the lyrics but played back in reverse, giving the entire video a somewhat jarring effect. Watch the video below:

"As we live our daily lives cutting off and being cut off by various things, we're aware that there are feelings and the past that can't be revisited. Yet we long for these things," Aimyon said about the song. "We can't easily say good-bye (sayonara) to the things that happen around us, to the obsessions and regrets about the past that exist within us, and to hope. But this is just me."

She encourages listeners to each find their own interpretations of her new number and make it their own.

At the time of publication, "Sayonara no kyo ni" by Billboard Japan's Top Artist of 2019 can only be heard through this video and the news broadcast.


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