Watch Japan's King Gnu in Sony's New Wireless Earbuds Commercial

King Gnu
Courtesy of Billboard Japan

King Gnu

Breakout Japanese rockers King Gnu are starring in Sony's new wireless noise-canceling earphones campaign, featuring their song "Teenager Forever."

The 15- and 30-second TV commercials express the WF-1000XM3's quality noise-canceling feature by portraying the band members performing "Teenager Forever" on an empty train car, after lead vocalist Satoru Iguchi turns them on while riding a crowded commuter train.

"Teenager Forever" is a previously unreleased song the four-man band has been performing in concert, and this is the first time it's been recorded. Daiki Tsuneta, the band's leader and songwriter, shares that he "wanted to pack a kind of youthfully excessive, almost embarrassing amount of energy into the music and lyrics." Watch the commercial below:

He also recommends the new earphones, saying that they enable fans to hear the band's music as it was intended: "King Gnu is a band that's fastidious about the nuances of sound, especially the low end, so I'm glad that can be delivered in proper way. You'll be able to hear a lot more sounds compared to regular earphones, so make sure to check them out."


The Biz premium subscriber content has moved to

To simplify subscriber access, we have temporarily disabled the password requirement.