Chung Ha Returns as a Femme Fatale In 'Snapping' New Single: Watch the Music Video

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CHUNG HA, "Snapping"

K-pop's princess of addictive pop hits, Chung Ha, returned on Monday (June 24) with her dramatic new single "Snapping."

Powered by her charismatic singing and a propulsive, clapping beat straight out of early '00s pop blended with smooth R&B vibes -- plus a Purple Rain shoutout -- the song fronts her fourth EP, also released today, Flourishing. The album features five tracks, including the title song that Chung Ha co-wrote, the Latin pop-inspired “Chica,” and “Young In Love,” co-written by popular South Korean songstress Baek Yerin.  

Like all of her music videos, "Snapping" sees a dramatic performance from Chung Ha, who rose to prominence as one-twelfth of temporary girl group I.O.I and transitioned into a successful solo career. The music video features the 23-year-old switching off between a variety of elaborately choreographed dance sequences as she sings about "Snapping" away the end of a relationship and starting anew. While it's not quite Thanos' fingersnap, the meaning of wiping away the past is apparent throughout, as Chung Ha literally heads into battle, first with herself in a fencing match and then with a male partner in an aggressive dance duet, to overcome the emotions.

“Snapping” is Chung Ha’s second single of 2019, following January’s hit “Gotta Go,” which was her first top 10 track on the World Digital Song Sale Chart, where it premiered at No. 6.

For those Stateside hoping to see “Snapping” performed in person, Chung Ha will be heading to KCON 2019 Los Angeles in August. She also attended the event last year.