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K-Pop Star Somi Makes Every Day Her 'Birthday' in First Solo Single: Watch the Music Video

SOMI, "Birthday"
Courtesy Photo

SOMI, "Birthday"

K-pop star Jeon Somi released her first single Thursday (June 13) in the form of the infectious “Birthday."

Arriving more than two years since the 2017 disbandment of temporary girl group I.O.I, which she was a part of, “Birthday” is a funky, clap-happy piece of hip-pop confection. Overflowing with confidence from the 18-year-old soloist, Somi spends the track celebrating herself. With a variety of tonal shifts and a witty repeated declaration of “oops, you’re not invited,” the track celebrates the star in a refreshing way.

“Birthday” was released through a festive music video that leans into the song's title in the most vibrant way, overflowing with popping colors and playful party elements, such as balloons that hold up her braided pigtails and a giant cake that she dances on top of. Overflowing with Somi's bright energy, the music video features the teenage star shaking it like it's her birthday in a variety of settings, showing off a wide array of styles while looking at ease wherever she goes.

Along with the single, Somi also released alt-R&B B-side “Outta My Head,” which she co-wrote.

Born in Canada though currently based out of Seoul, Somi rose to prominence through the first seasons of Korean cable channel Mnet’s Produce 101 series, which aired in 2016. After coming in first place, she spent the next year as a member of I.O.I until its breakup in 2017. She most recently was featured in a variety of collaborative tracks in 2017 while still under former label JYP Entertainment, but departed the company in August 2018. She is currently signed to YG Entertainment sub-label The Black Label, headed by longtime YG producers Teddy.

Watch the music video for Somi’s “Birthday” below.

Update, June 17: This has been edited to reflect that The Black Label was originally headed by Teddy with Kush, but Kush is no longer with the company. 

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