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Music Promo Firm Listen Up Expands Into Asia With Hong Kong & Shanghai Offices
Music promotion company Listen Up announced their plans to explode into the Asian market. The long-running London- and Los Angeles-based company will open two more offices in Hong Kong and Shanghai.
Founder Luke Neville and partner James Mack will team up with former Sony Music executive Ryan Wilson in their Asia expansion.
Mack told Billboard Radio China, "Luke and I are really excited to be partnering up with Ryan in Asia, and for him to be leading Listen Up's endeavors in that market. We have worked closely with Ryan on many projects over the years and feel that the services we will initially provide in Asia will help build both our current clients' and new clients' profile in the continent even further."
In his role as director of electronic music for Asia Pacific at Sony Music, Wilson most recently spent 18 months living and traveling across Asia, where he spearheaded the successful launch and development of the ground-breaking Liquid State label earlier this year, a joint venture between Chinese powerhouse Tencent Music Entertainment (TME) and Sony Music Entertainment (SME).
The role also saw Wilson working with SME's roster of global electronic artists, including Calvin Harris, Martin Garrix, Kygo, The Chainsmokers, Orbital, Paul Kalkbrenner, MK, CamelPhat and world-renowned dance labels such as Ministry Of Sound, Ultra Records, Black Butter and more.
"Listen Up is regarded and respected worldwide as an industry leader, so it makes perfect sense to partner with Luke, James and the team," Wilson wrote Billboard Radio China in an email. "Asia has been an exciting and progressive music and cultural hotspot for a long time now, particularly South Korea and Japan.
"With the undeniable sleeping dragon of China now waking, we are looking at one of the fastest-growing music markets in the world. My experience has proven first hand that dance music is right there at the front of it, and the appetite is fierce!"
Listen Up will continue to service an existing client base, as well as taking on new clients as the company seeks to further bridge the gap between East and West.