Namie Amuro Launches Second Fashion Collaboration With H&M

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Courtesy of Billboard Japan
Namie Amuro

J-pop superstar Namie Amuro will kick off her final fashion collaboration Aug. 21, teaming up one last time with the global fashion giant H&M for a second round of its Asia campaign.

Due to the huge success of the first Namie Amuro x H&M collection launched in Japan, Hong Kong, Macau and Taiwan in April, the fall/winter campaign will add China and South Korea to the countries carrying the line. With approximately 600 stores in six countries, this will be the largest local campaign initiated from Japan for the fashion brand.

H&M teased a look from the second Amuro collection featuring the "Hero" songstress rocking a white collared shirt and baggy grey sweater over trendy wide striped pants, with a black suede baker boy hat as a finishing touch.

The Namie Amuro x H&M collection will go on sale Aug. 21 in stores and online. Namie Amuro will be retiring from show business Sept. 16.


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