Watch Southern All Stars' New Animated Video Satirize Corporate Life in Japan

Southern All Stars
Courtesy of Billboard Japan

Southern All Stars

J-pop band <a href="/music/Southern-All-Stars">Southern All Stars</a> released the music video for their latest hit single, "Tatakau Monotachi He Ai Wo Komete," on Thursday (July 12).

The song was released as the veteran pop band's first digital-only single June 15 and became a hit along with the movie it was written for, Soratobu Tire, starring Tokio's Tomoya Nagase.

"Tatakau Monotachi He Ai Wo Komete" means "To those who fight, with love" with the word for "those" stylized as "warriors" in Japanese. The movie is loosely based on a true story about a man who strives to get to the bottom of the possible suppression of a vehicle recall by a major domestic car company, and the biting lyrics written by frontman Keisuke Kuwata depict the social pressures of a modern-day corporate worker living in a competitive environment.

Only Southern All Stars could make such a cynical song into a pop anthem that, as the title says, offers wry love to those who feel conflicted and stressed about their present circumstances but nevertheless must go on with their daily lives.

The band released its first fully animated music video to accompany this track, a digitally drawn tour de force that depicts the bleak reality of Japanese office workers and the malice that lurks in seemingly normal-looking individuals.

Whereas around 3,000 frames are usually used for a 20-minute animation, the same number was used for the four-and-a-half minute "Tatakau Monotachi" video, resulting in a chilling but visually compelling work that satirizes urban life in today's Japan.

Watch Southern All Stars' "Tatakau Monotachi He Ai Wo Komete" music video here:
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