Oliver Heldens Talks Bringing House to 'Unpredictable' Crowd at EDC China

Oliver Heldens
Courtesy of Billboard Radio China 

Oliver Heldens

<a href="/music/Oliver-Heldens">Oliver Heldens</a> is definitely no stranger to house lovers and EDM festivals, and has earned his own stage at the likes of Tomorrowland and EDC. Being a part of the first <a href="/articles/news/international/8456597/first-edc-china-recap-review-2018">EDC China</a>, however, was definitely a new and different experience. Billboard Radio China sat down with this young talent backstage at the Shanghai festival to talk about his career, music and upcoming plans.

The 23-year-old who has produced countless hits, started his own label and is recognized as the pioneer of the house genre shared his feelings on accomplishing this much at a young age: "I was very focused on making proper club music and did not expect it to explode like this," he shared. "I was also very lucky to be brought up in the Netherlands and be exposed to music early on: I started producing since 12." The Netherlands definitely possesses deep roots in dance music, witnessing big festivals since the early '90s and dance pioneers such as <a href="/music/Martin-Garrix">Martin Garrix</a>, <a href="/music/Hardwell">Hardwell</a> and <a href="/music/Afrojack">Afrojack</a>.

The years 2013-2018 have been the golden time of the rise of EDM on a global scene, especially in China, bringing in Ultra, EDC, Creamfields and many music talents. "It's definitely a nice challenge as the Chinese crowd is way more unpredictable," Heldens said of his first EDC China experience. "It feels great to be a part of this phenomenon. I definitely did not think I will be performing in Asia years ago."

When talking about his music and upcoming directions, Heldens believes there's no one certain direction and everything's possible. "I am working on some vocal projects and also doing remixes of old tracks," he said. "I am also very inspired by '80s disco, African vibes, etc. so there's definitely much more to explore there as well."

Find out more about his alias HI-LO and new songs such as "King Kong" in the full interview on <a href="" target="_blank">Billboard Radio China</a>, and watch the interview highlights video here:
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