Love for Japan Inspires New Video 'Sigurado' From Filipino Alt-Rockers UDD: Watch
From the sounds of city pop and a love for Japan, visuals for Filipino alt-rock chart-toppers <a href="/articles/news/international/7988777/watch-philippines-udd-studio-recording">UDD</a>'s "Sigurado" were born.
"The inspiration really came from the song," director Nic Reyes explained at a roundtable discussion after the visual made its debut in Venice Piazza, Taguig City in the Philippines. "It's basically a story about love, but we wanted to interpret it in a different way."
Filmed in the streets of Tokyo in the span of two days with Terrace House star Mizuki Shida, the video visualizes what it's like to be with someone you've just gotten together with. "We wanted to make it more 'feels,'" Reyes said. And even without a narrative, the video perfectly captures the mood for light-hearted love as it lets the song shine through every scene.
Shida, who was assisted by Skymarines in translating her thoughts to the press, says the team behind the video was "very kind, very fun, and very funny." She reveals how excited she was when UDD's manager, Toti Dalmacion, reached out to have her star in their video.
"Even until now, she can still feel the feeling when she found out she was chosen to do a music video for such a talented band," Skymarines translates. "She was very, very happy."
While "Sigurado" acts as a bit of a divergence from UDD's previous singles with a funkier feel and happier lyrics, the visual is a first of many for the Terno Recordings act. Besides it being shot in Japan, it is also their first video where the band doesn't make an appearance.
"It was pretty intentional," bassist Paul Yap says, explaining that they wanted viewers to focus on the song and the feeling it brings.
Known for their frequent use of layering sound textures and melodies, "Sigurado" also marks UDD's new direction toward a funkier feel for their upcoming fourth studio album.
Vocalist Armi Millare admits that for the length of time they'd been working on their eponymous record, they can't predict if it's going to be a hit: "We don't really write songs to become hits. It's not up to us. Our job is to write it, so if people want it to be a hit, if it resonates enough with them, then maybe it will."
As they take a minimal approach to their music with a "more '70s vibe," Yap tells Billboard Philippines that besides the happy tones on "Sigurado," the rest of their album may deal more with fear and regret. With their other live releases of "Never," a new take on "Tambalan," and the possibility of collaborating with D'Sound, you can be sure that "Sigurado" won't be the only thing to bring them high above city lights.
Watch the video for UDD's "Sigurado" here:
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