The technology takes personal photos and videos and edits them to music and visuals.
Bay Area-based auto-editing video app Magisto is getting into the Grateful Dead groove, introducing a Jerry Garcia theme for its 65 million users with the blessing of the Jerry Garcia estate. Magisto takes personal photos and videos and edits them to music and visuals that double as Dead-themed tributes to Jerry. The fan-generated clips can then be entered in a contest where the Garcia estate will pick a favorite to be featured on www.jerrygarcia.com.
Says Garcia's daughter Trixie of the submissions so far: "They're really sweet. I've done a couple movies myself, just out of my pictures from the [Santa Clara] shows to get an idea of what the app actually does and it really does turn a couple snapshots into a nice vignette."