The line for Def Jam's pre-Grammy party sponsored by Courvoisier, Puma, Klasse14 and Tik Tok wrapped around downtown's Catch LA on Friday night (Feb. 8) as guests eagerly awaited to spot their favorite artists saunter inside the dimly lit venue.
Def Jam has been known to throw memorable, Instagram-worthy festivities, and this year's party continued that trend. There was an endless flow of black Subaru trucks swarming Catch LA, with aspiring influencers -- like one guy decked out in a bubble-gum pink fur coat, a la Bad Bunny -- itching to be caught by the flashing camera lights.
The record label's promotion was also in full swing: a group of Brinks-style trucks played scenes from the recording studio to spotlight the upcoming Undisputed compilation album, and bouncers rocked large screens on their backs with "Def Jam" and "Undisputed" in the label's signature red lettering. Once you stepped inside, you were immediately thrown in the who's who of the hip-hop industry -- it's pretty much your most-played Spotify playlist come to life.