2 Chainz, Pusha T, YG and More Take Over the Def Jam Pre-Grammy Party: Recap
The line for Def Jam's pre-Grammy party sponsored by Courvoisier, Puma, Klasse14 and Tik Tok wrapped around downtown's Catch LA on Friday night (Feb. 8) as guests eagerly awaited to spot their favorite artists saunter inside the dimly lit venue.
Def Jam has been known to throw memorable, Instagram-worthy festivities, and this year's party continued that trend. There was an endless flow of black Subaru trucks swarming Catch LA, with aspiring influencers -- like one guy decked out in a bubble-gum pink fur coat, a la Bad Bunny -- itching to be caught by the flashing camera lights.
The record label's promotion was also in full swing: a group of Brinks-style trucks played scenes from the recording studio to spotlight the upcoming Undisputed compilation album, and bouncers rocked large screens on their backs with "Def Jam" and "Undisputed" in the label's signature red lettering. Once you stepped inside, you were immediately thrown in the who's who of the hip-hop industry -- it's pretty much your most-played Spotify playlist come to life.
Westchester, N.Y.'s own DJ MOS kicked things off for the first few hours, playing select tunes that fostered a laidback basement vibe. Fan favorites like Kanye West's "Can't Tell Me Nothing," Jay-Z's "Girls Girls Girls," Crime Mob's "Knuck If You Buck" and Frankie Beverly and Maze's "Before I Let Go" blasted through the speakers as guests munched on swedish meatballs, spicy sushi rolls, brownies and peanut butter cups.
When the clock struck midnight, a flood of celebrities began ushering through the venue. Tyga rubbed shoulders with Amber Rose. 2 Chainz posed for a photo opp with LL Cool J and Def Jam CEO Paul Rosenberg while Chainz's "I'm Different" played in the background. YG sipped straight from a tequila bottle as rap friends Nipsey Hussle and Jeezy shouted all the lyrics to their respective smashes, like YG's "Who Do You Love" and Jeezy's "Soul Survivor." G.O.O.D. Music president and this year's best rap album nominee Pusha T sauntered through the crowd in a powder-pink suit alongside Def Jam EVP and head of A&R Steven Victor (the Robin to his Batman), while Alessia Cara and Jhené Aiko chose to leave their VIP tables in order to mingle among the crowd and dance with friends.
As Kanye West, Jay-Z and Big Sean put it in their 2012 smash, the party definitely felt like the ultimate Def Jam "Clique." But there was little prentension in sight -- the love for music and the label was the central theme for this rocking celebration.