Surveying the insane mobs of humanity clamoring to get into Spotify's Best New Artist Grammy party at the Hammer Museum on Thursday night (Feb. 7) Spotify Global Head Of Music Nick Holmsten looked around. "It's crazy, it's gonna be a great night," he told Billboard as he entered the fervent fray.
Watching as thousands made their way into the hottest non-official Grammy party -- the one everyone had said they were going to all week -- Holmsten couldn't help but think back to a few years ago when Spotify entered the Grammy scene with a viewing party at Chateau Marmont. Now, here they were just four years later with a Grammy-esque lineup of six of the eight best new artist nominees playing -- Dua Lipa, H.E.R. Bebe Rexha, Chloe X Halle, Jorja Smith and Margo Price (only Greta Van Fleet and Luke Combs didn't perform).
Spotify is the name in music now. Wednesday night, leaving the Grammy Producers And Engineers tribute to Willie Nelson, we ran into a major music manager and in discussing the plans for a busy Grammy week they said, "Of course I'll be at Spotify, have to kiss the ring."