Instagram Takes Over Grammy Weekend: Your Social Media Guide to Music's Biggest Night
As the Grammy Awards take over the entertainment industry this weekend, Instagram is preparing to take over the Grammys.
The photo- and video-sharing social network has a full schedule of partnerships and activations planned for Grammy weekend that Billboard is exclusively announcing. The plans span from the red carpet to the backstage and some of music's biggest parties, bringing fans along to witness everything going down behind the scenes.
Consider this your official Instagram guide to Grammy weekend:
For the first time ever, The Recording Academy's charitable program The MusiCares Foundation on Friday featured an Instagram video portrait booth with photographer Randee St. Nicholas at its annual Person of the Year event. As the music industry gathered to celebrate this year's honoree, Tom Petty, St. Nicholas captured unique portraits of the star-studded attendees throughout the night, with the images debuting on the official MusiCares Instagram account following.
At Clive Davis' Pre-Grammy Gala on Saturday night, Instagram will host a special portrait booth to offer an inside look into one of music's most exclusive, legendary annual events. During the party, The Recording Academy’s Instagram account will post the night's best gala portraits, while Davis' official Instagram account will curate exclusive photos from inside of the event.
Throughout the weekend, Lady Gaga, Katy Perry, Chance the Rapper, Ariana Grande, John Legend and more artists will post exclusive content to Instagram Stories leading up to the award show. Host James Corden and the The Late Late Show will also use Instagram Stories to document their Grammys experience and weekend in Los Angeles, sharing behind-the-scenes look at Music's Biggest Night. Ryan Seacrest, Demi Lovato, Anderson.Paak, G-Eazy, Joe Jonas, John Legend, Chrissy Tiegen and more will participate as well.
On Sunday, Instagram will launch an official Grammy Awards video event channel featured in the app's "Explore" tab that will highlight the night's best content. The same channel will host the top real-time video content from some of music's top influencers.
Ahead of the Grammy Awards kicking off, Facebook is collaborating with MusiCares for a Facebook Live red carpet experience that will bet the first major music event to integrate a donate experience through Facebook Live. The stream will be hosted through MusiCares' Facebook page, giving music fans an immersive experience as the Grammys guests arrive in style.
As of December, Instagram announced having more than 600 million monthly active users.