For the Grammys, Best New Artist is one of the “Big Four” categories, often of the greatest importance for artists and for viewers. This year, the category’s nominees include country breakout artists Kelsea Ballerini and Maren Morris, hip-hop sensations Chance the Rapper and Anderson .Paak, and EDM chart-busters The Chainsmokers.
While winning the award is an honor, it also isn’t necessarily indicative of the future success of those artists nominated -- for either the winner or those who lose.
According to data exclusively provided to Billboard from YouTube, many of the artists who don’t take home the Grammy still go on to be extremely successful and garner large numbers of channel views. Looking over the last five years of Best New Artist nominees, only three out of the 10 most-viewed artists from this category actually won. (Their names are in red in the graphic below.)