Performers at L.A. venue will include Grammy nominee Anderson .Paak.
Adding to the excitement of the 59th annual Grammy Awards on Sunday, technology and global payment company Mastercard is setting up an experiential record store to deliver a one-of-a-kind interactive music experience for fans.
The Masterpass #ThankTheFans House, which will take up residence at Gibson Brands Sunset, plans to channel the resurgence in popularity of vinyl records by allowing Masterpass users to shop for rare and unique vinyls for just $10. Visitors will be able to sign up for Masterpass on site if needed. All proceeds from the event will be donated to MusiCares, an organization founded by the Recording Academy that provides financial support to people in the music industry in times of need.