New Billboard Video Series to Feature Self-Filmed Grammy Reactions From DJ Khaled, Keith Urban, Daya and More

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With just a month and change to go before music's marquee award show, Billboard is happy to announce the debut of our new Grammy video series. The set of clips will feature some of the major artists recognized at this year's awards, filming their reaction to being nominated, and making their case for why they should bring home the hardware.

The series, which premieres tomorrow (Jan. 6) with our first three videos, will feature such genre-spanning stars as DJ Khaled, Mike Posner, Desiigner, Daya, Keith Urban, Lukas Graham and many more to come. Billboard felt there was no more 2017 way to let these artists respond to the validation of their Grammy nods and their excitement for music's biggest night then by allowing them film their own video reactions, in whatever manner they saw fit.

Now, we here at Billboard certainly don't want anyone to mistake our displaying these videos as our endorsing a candidate -- we love all our nominees equally, of course. We just wanted to give interested artists a platform to share their Grammy stories with fans, since every musician recognized by the Academy undoubtedly has one.

Look out for our first trio of videos to come Friday, and watch the Grammys at 8:00 ET on Feb. 12 on CBS.

2017 Grammys


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